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Back Bay Promenade
Project type
Master Plan
Location
Beverly, Massachusetts
This bold vision reimagines an underutilized waterfront plot on the Bass River, transforming it into a vibrant, mixed-use destination spanning nearly 1.5 million square feet. The project brings together luxurious multifamily housing, a lively marina, an upscale hotel, and convenient structured parking, creating an unparalleled lifestyle experience. At its heart, the plan celebrates history by thoughtfully preserving one of the site's few historically relevant buildings for use as a collaborative art space.
At the core of this development is a vibrant pedestrian experience, anchored by retail spaces that seamlessly connect River Street’s lively sidewalks with inviting internal plazas and a scenic riverfront promenade. Residents and visitors will enjoy effortless connectivity to the area’s broader infrastructure, with direct access to the train station across River Street and Odell Veterans’ Memorial Park, which links to the bustling Rantoul Street—one of the town’s commercial destinations.















